I dove into research, learning about ingredients and getting back to the basics. I created a clay mask, simple 4-6 ingredient face serums (one for day, one for night), and a toner.
These products. Saved. My. Skin. Almost instantly, I saw a transformation that was both empowering and life-changing.

A few years later, my oldest daughter developed rough, dry patches on her legs. We tried every natural, sensitive-skin body wash, but nothing helped—it only got worse. So, I got creative again. After researching traditional remedies, I made a cold process soap with skin-soothing colloidal oatmeal and lavender, pairing it with a rich, nourishing body butter.

Watching my daughter’s skin heal reaffirmed what I’d learned: our routines don’t need to be complicated, and ingredients shouldn’t come with a list of fillers we can’t pronounce. Seré Society was born out of this passion for going back to basics — creating bath and body products that are simple, effective, and rooted in care.